The New iPad 

The new iPad has a million more pixels than an HDTV.

The best display ever on a mobile device.

Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater color saturation, and an astounding 3.1 million pixels — in the same 9.7-inch space. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Breakthrough technology. For a breakthrough display.

In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. It’s technology that’s breakthrough. Just like the new iPad itself.

More power on display.

The Retina display on the new iPad wouldn’t be possible without the new and powerful A5X chip. It drives power to every one of the 3.1 million pixels in the display. And its quad-core graphics processing makes everything you do on iPad feel incredibly responsive. From the little things like swiping, scrolling, and pinching to the big things like editing photos in the new iPhoto, applying titles and transitions in iMovie, and, of course, playing games.

Instant on. Touch and go.

You use your iPad all the time. A few minutes here, an hour or so there. And each time you press the Home button or open the Smart Cover, it’s ready to go. Instantly. That’s the work of flash storage. It’s fast and reliable, so you can get to your apps and do whatever you need to do, pronto.

Battery life spared.

The new iPad features a Retina display with four times the pixels of iPad 2 and quad-core graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write, and create whatever you want, all you want.

iSight Camera

Shoot 5-megapixel still images.

The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes a frameworthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese.”

HD Video Recoerding

Record HD video in full 1080p.

Sometimes life takes you by surprise. You’re reading a best seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you’re browsing the web on the couch when your dog trots by wearing your daughter’s tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.

It’s all in the lenses.

Megapixels matter. But the quality of a photo is determined by other things, too — like the camera’s optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colors.

Really really fast is your only option.

The new iPad supports fast cellular networks the world over — including 4G LTE networks in the U.S. and Canada.² So you can browse the web, stream content, or download a movie at blazing-fast speeds. It also works on GSM/UMTS worldwide network technologies including HSPA, HSPA+, and DC-HSDPA — the fastest 3G networks out there. You’ll see downlink speeds up to 42 Mbps with DC-HSDPA and up to 21.1 Mbps with HSPA+.

Over 225,000 apps to choose from.

The App Store is home to over 225,000 apps and counting — all made just for iPad. And many of them are free. You buy apps from the App Store using the same Apple ID you use to buy music from iTunes. Find an app you like, tap to buy it, and it starts downloading instantly. iPad lets you know when updates are available, so your apps are always current.

Apps made just for iPad.

An app that’s made for iPad is genuinely made for iPad. That means it’s specifically designed to take advantage of the way iPad works. Need proof? Check out Apple’s beautiful iPhoto app on the new iPad. It’s just one of thousands of apps that let you do things with iPad you never thought possible. With iPhoto in the picture, the iLife family of apps for iPad — including GarageBand andiMovie — is complete.⁵

4G LTE. The fastest cellular network.

The new iPad supports fast cellular networks around the world — including 4G LTE networks in the U.S. and Canada.* So you can download content, stream video, and browse the web at amazing speeds. And if you’re in a location without a 4G LTE network, you’ll still get access to fast 3G networks including HSPA, HSPA+, and DC-HSDPA.

Ready to take on the world.

The new iPad offers the most comprehensive support for fast networks around the world. It’s designed with two cellular antennas tuned to 12 different bands that access a larger frequency spectrum. That means you can travel almost anywhere in the world and get online. And your connection is always fast. Choose the iPad model with cellular data capability to connect to GSM/UMTS networks worldwide. But if you want a local connection when you’re traveling, just pop in a local SIM card.

Use iPad as a personal hotspot.

Where supported, iPad can share its high-speed data connection as a personal hotspot. You can connect up to five devices — such as a MacBook Air, an iPod touch, or another iPad — over Wi-Fi, Bluetooth, or USB.